Words of Wisdom

In life, we have to choose between the jeans and the cookie jar. Liz Hurley chose the jeans and I chose the cookie jar

~ Nigella Lawson....(on women's body image and her own voluptuous body)

Friday, July 1, 2011

Cupcake bakeries ~ is taking over the world and your bank balance not going hand-in-hand?

I love baking (obviously) even though I don't have that much time to do it nowadays.

Anyway, who in the baking world does not know of the cupcake phenomenon? Or is it a cupcake fad? Personally, I can't see it much as a fad because cupcakes to me translate as "portion control" for the sweets lovers. Besides, you can pick many different flavours in small portions rather than one cake with one flavour.

However, it scares me to read that the famous US cupcake bakery Crumbs made only $34,400 profit in the latest quarter after a turnover of $9.7 million. In the year before, it made $219,500 on a turnover of $7.1 million. Huh?!!

Read it here.

Crumbs peanut-butter-cup -cupcake
Crumbs Bakery Peanut Butter Cup Cupcake.....hmm....looks good.

Reason given is the rising overhead cost due to their expansion. So, is it worth it to have your brand name/branch everywhere? Sometimes, maybe it is not. It is difficult to maintain standards in mass production (Trust me, I'm a factory worker).

Chocolate Chip Cupcake with Peanut Butter frosting by Coffee Beans

Chocolate Chip Cupcake with Peanut Butter Frosting from the Coffee Beans & Tea Leaf cafe. Yummy too. The cupcake is dense like soft cookies.

Maybe good things really should come in small packages :-)


  1. Everyone loves cupcakes, and I still don't understand why eating cupcakes is considered just a fad. Anyways, I buy cupcakes most of the time from my favorite bakeshop. I even get a generous discount because I'm a regular customer, and I'm friends with the owner. LOL!

    1. Hi :-)
      Thanks for visiting. Yeah, I'm in the same boat as you. The bakery owner is your friend? You are such a lucky man :-)